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5 Ways Web Analytics Software can Improve Your Website

Web analytics software is one of the easiest and best ways to find report of your website. This tool not only gives an idea of number of visitors but also give sufficient scope to study and evaluate its performance in different search engines and operating systems. Through this software, you can improve your business by getting more visitors at your site. So, here are some essential ways to use web analytics software for improving your website performance-:
Web-Analytics-Function-Diagram

  1. Check which type of device is used for visiting– The first thing which you should check while using web analytics software is device type. To increase the number of visitors, you have to access the reports and check which type of devices were used by previous visitors. If the number of mobile users is more than desktop users then optimize your website according for mobile users else optimize it for computer users.
  1. Make use of Serviceability tools– The next important thing which should be considered while using web analytics software is usability metrics. This tool gives an idea of what visitors searched on your website. It depicts their navigational structure and helps you in determining faults and important content of your website. So, in this way, you can have a proper look on the good as well as bad qualities of your website.
  1. Assess performance in various search engines– The next way in which you should use web analytics software is by checking reports of search engine performance. These reports give an overview of all key phrases which were used to find your website. Some software not only give a summary of the key phrases, but also break them down according to the phrases which you have on your website.
  1. Easy tracking of bad links– Along with website phrases, reliable web analytics software also helps in tracking bad links. This feature of this software helps in locating those sites which are trying to use your bandwidth to serve images, content and other essential files on their websites. So, through this feature, you can protect your website from all types of bad links.
  1. Use some geographic filters– the last way in which you should use web analytics software is by using its geographic filters. The geographic assessment tool helps in determining the areas from where views came at your page. It gives a particular geographic location. Thus, through this feature, you can easily target the audience of a particular area and enhance the number of your website visitors.

So, these were some ways in which you should use web analytics software for improving the performance of your website. An efficient web tool helps a lot in enhancing the performance and efficiency of a website. If such tool is used from your side then your website performance will not only improve but you will also gain more visitors in least possible time. This tool is one of the best ways to gain utmost satisfaction in terms of website performance and it’s time to check it out!

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Jamie Irwin

Jamie Irwin

Business Development Manager at Techlitic
Hi, I’m the Webmaster of Techlitic. I love all things Technological and Entrepreneurial. I'm from Northern Ireland and graduated with BSc in Business & Management, University of St Andrews. I'm dedicated to providing up-to-date news in the world of technology and webmaster aimed resources. When I'm not obsessing over web development.. I'm taking long walks on the beach with my dog, Coco, and keeping current with the world of Digital Marketing.
Author: Jamie Irwin
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  • Can you suggest me best web analytics for my website.How can i manage it .