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How to Use Font Variations & Colors in Your Web Design

Human beings are very visual creatures. As such, the fonts and colors you use on your website are critically important in terms of cultivating a favorable user experience.

But at the same time, it’s imperative that you don’t clutter your website with a bunch of disparate colors and a chaotic amount of fonts. In other words, it’s important to strike the precise balance between proper font and color variation.

So how do you go about doing that? Here are some tips:

For Colors

  • Use Complementary Colors. It’s one thing to just change your font colors for no logical reason. If you go down that route, you’re likely to choose some clashing colors that will undoubtedly create an unpleasant reading experience.

Be calculated in your approach to changing colors on your website. By using complementary colors, you’re creating a much more enjoyable experience for your readers.

  • Focus on the Text Contrasting With the Background. You might have the best color scheme in the world, but if it’s the same as the background behind it, you won’t be able to get your point across.

All too often, it appears as though designers don’t think about their end users when choosing a color scheme for their site. That means the words on the screens of their readers are camouflaged. By paying close attention to what color your background is on various location throughout website, you’re able to ensure that the text that rests on top of it is clearly pronounced.

  • Make Sure Your Colors Are Vibrant. The color scheme you choose for your website should bring a static page to life — as much as is possible. Choose vibrant colors. In doing so, your readers will be excited about your content, and they will be more inclined to engage with it as their emotions are heightened and they become invested in your work.

Websites like this one serve as a good example because they showcase the power of using vibrant colors when designing a page. The words pop out of the screen and nothing is lost in translation.

For Fonts

  • Be Picky When It Comes to Choosing Fonts. There are thousands of fonts you can use to bring your website to life. But make sure you choose the right ones.

You might have the best website in the world, but if you’ve displayed your content in an abhorrent font, it won’t matter: Your readers will be turned off, and you can certainly bank on seeing your traffic numbers start declining.

  • Educate Yourself so You Know What’s Out There. The rise of fonts.com, Google web fonts and Typekit has made it easier than ever for web designers to use different fonts. But before you move forward with changing up your fonts, it’s important that you know everything that’s available to you.

By knowing all of the fonts you have at your disposal, you’re able to move forward with a particular set of fonts that will bolster your website and enhance the delivery of your content.

  • Test Your Fonts, and Then Test Them Again. You might have found the best font for your particular website, but it may not load properly on certain browsers. Additionally, it could take longer than most normal fonts to load. And that’s important, because users are less likely to visit your site if loading speeds are slower than average.

As is the case with any changes you make to your website, it’s important that you test your page out with multiple browsers to make sure it loads promptly and properly.

From time to time, it’s certainly in your best interest to give your website a makeover. Changing fonts and colors is an easy tactic you can employ to attract new attention to your site.

On top of that, when you launch a new site, the colors and fonts you use are paramount to creating an ideal user experience. By selecting the right fonts and the right color scheme, you’re laying the foundation upon which a large reader base will be built.

Image by Nathan Borror

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