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How to Pass Google Analytics Individual Qualification

The ‘GAIQ Test’

The GAIQ test is the Google Analytics Individual Qualification test. The test is for 90minutes and has 70 questions which have two or more answers to choose from. The trickiest questions are those which ask to make a choice for ‘all that apply’ which means that there could be around 25 approximate combinations answer for the questions. The test is assessed at Testing Center of Google. While giving the exam you are allowed to pause in between the test and return within 5 days to complete it. The questions may differ in terms of difficulty but it is an open- book test. The passing percentage is 85% which clearly means that you will have to score 60 at least out of 80 to pass the test.


Do you want this? Keep reading…

Preparing for the Test

All the content and topics covered in the test are available in Google Analytics IQ Lessons; it was previously called as ‘Conversion University’ that has of online lesson that can be viewed freely at anytime. There are 20 presentations in total that lasts for 3 hours and 20 minutes. The presentations move quickly for which you are suggested to pause it take notes so that you have something to prepare from during exams. The outlines to the topics are given below:

  • Profiles and Accounts
  • Tracking Code
  • Interface Navigation
  • Traffic Sources
  • Interpreting Reports
  • AdWords Integration and Campaign Tracking
  • AdWords
  • Funnels
  • Filters
  • Goals
  • Advanced Segments
  • E-Commerce Tracking
  • Regular Expressions
  • Cookie
  • Subdomains and Domains
  • Motion Charts
  • Custom Reports
  • Internal Site Search
  • Virtual Page View and Event Tracking

The ‘GAIQ lessons’ provide all the study material required to go through for exam and must be the place from where you start preparing. The videos must be watched more that once to know the topics well. It is also important to know that many alterations have taken place in the test over the years. The basic material remains the same though the version of the GAIQ test has change over the years.

While Appearing for the Exam

If you really want to pass the test then the utmost important strategy is to go on moving. Answer the easy questions in the beginning and do not get worried by a difficult question. You will get more than a minute to answer every question so after you are done with the easy questions you will know the time you have in hand to answer the difficult ones. The best way to give the test is to tick the answer for the easy questions, leave the ones for which you have no clues and mark the one which needs more time. This way when you are going through all the questions for the last time you will know where to emphasis more.

Practice Problems

Prepare for the final exam with the practice problems. These questions will assist you to prepare well for the test. These questions will give you challenge but it is not necessary that Google will give the same Questions. These questions should be tried after you have viewed the lessons.

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Jamie Irwin

Jamie Irwin

Business Development Manager at Techlitic
Hi, I’m the Webmaster of Techlitic. I love all things Technological and Entrepreneurial. I'm from Northern Ireland and graduated with BSc in Business & Management, University of St Andrews. I'm dedicated to providing up-to-date news in the world of technology and webmaster aimed resources. When I'm not obsessing over web development.. I'm taking long walks on the beach with my dog, Coco, and keeping current with the world of Digital Marketing.
Author: Jamie Irwin